helps you to unlock the full potential of your
|gives good value for the fees you pay|
|contributes to your business's good reputation|
|will promote your business|
|has the ability and capacity to benefit your business|
|will respect your business and your people|
|is within 1 hours travelling time|
|though busy, will fulfil the projects you agree to|
|has a record of success|
|speaks your language and shares your sense of humour|
|wants to work for and with you|
|understands precisely what you want to achieve|
Have you a similar check list to help you identify your ideal customers?
Of course your actual consultant, or client, won't necessarily match up to every characteristic on your check list. But assessing potential new consultants and customers against your list helps to highlight possible problem areas. Some will hold greater consequences than others if they turn out wrong. All will differ from case to case. In general, only take on a consultant who is ideal. If you must take on a customer who is less than ideal, at least you are alerted and can put in place contingency plans to limit the damage should your worst fears be realised.